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开卷有益----The Rules of Life

2009-11-12 22:51 |  编辑出版网  | 马臻

 最近读到一本The Rules of Life。该书陈述了作者总结出的100条生活的规则,但是有些规则并非十分突出,文字也非常平淡。里面有篇短文Life can be a bit like advertising引起了我的注意,值得仔细研究。大意是:做广告的人投入大量的钱做广告,的确带来一些收益,但是却不知道哪些收益是消费者看了广告后带来的,也不知道哪块钱收益是哪块钱广告费带来的。同理,你努力地做事情,帮助别人,但是并不是每件事情都有回报,即使有回报,也不是马上就有回报。的确,你最后是会有些收益,但是却不知道这个收益是做的哪件善事带来的。尽管如此,你还得不停地付出,不停地尝试,不求短期效果,不求马上回报。因为如果把回报看得太重,一旦的不到就很痛苦。

这篇文章值得深思!联想到看书学习、科研和个人的成功,也是这样。好比说我给以前的博导代理审稿子,他给给编辑部写信说是我审的;我给现在的老板代理审稿子,他以他的名义发出审稿意见。无论那种情况,我执着地做着这些琐碎的事情。慢慢地打响了品牌,很多杂志社主动和我联系叫我审稿子,审了一篇又一篇;几个杂志主编直接邀请我写综述;还有一个国外杂志推荐我当编委。

但是有时候还是非常难以自持。比如与人合作,就很难不求回报,不求短期效果。看来得经常阅读这篇文章体会人生的真谛。

Life can be a bit like advertising

from: Richard Templar, "The Rules of Life" 

Someone once said that half of the money he spent on advertising was wasted but he didn't know which half. His point was of course that if you can't tell which half, then you have to keep on doing the whole lot, fully aware that not all of it will produce rewards. Life is a bit like that. Sometimes it seems so unfair. You put in loads of efforts and get nothing back. you're polite to people and everyone seems rude back.You work up a sweat and others cruise it. Well, you have to keep on doing the 100% because you don't know which bits will pay off. Your efforts will be rewarded eventually but you'll probably never know which efforts are being rewarded - or for what - and which aren't.

We tend to think we are being lucky sometimes when actually we are just being rewarded for some bit of effort long ago that we have forgotten about. We have to keep going. You can't give up on the grounds that you've had a setback or two because you don't know which setbacks are the ones which count and which ones aren't. I suppose it's like the number of frogs you have to get acquainted with before you find your princess (or prince). Or the pile of oysters you'd have to open to find a pearl.

But whatever you do, don't lose heart because things don't seem to be panning out. Only by keeping up the effort will reward come eventually - and you'll never know from which bits comes the best reward.

Most well balanced and happy people will also tell you that sometimes you have to work at something without looking for a pay-off - apart from the immediate pay-off that we are being kept busy and thus can't get into trouble. Always looking for success, rewards, a pay-off, can be detrimental to our wellbeing when things don't pan out. Sometimes it's ok to do things just for the sheer enjoyment of doing them.

I love painting miniature water colours - tiny, tiny landscapes. Once in a while someone will come along and suggest I put them into an exhibition  or sell them commercially. And everytime I  do  it fails miserably and give up for a while. Once the dust has settled I  always  go back to them and I have learnt it is a personal thing and no longer will I try to sell them or show them. they are not for profit part of my life and immensely rewarding. No, you can' see one.

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